Local Search Engine Optimization ( SEO ) Services

Get Your Company Website Ranked on Google, Yahoo, & Bing!


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SEARCH ENGINE OPTIMIZATION (SEO)

When a customer is ready to purchase an item online, their search often begins at Google, Bing, or Yahoo.  While social media and email promotions can drive visitors to your store, search engine results pages are the foremost method of finding your business online.  Search Engine Optimization is a very customized service, unique to each individual website that we work on.  Below are just a few examples of ways to help your website appear higher on the search results pages of Google and Bing.

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    KEYWORD RESEARCH

    Keyword research is about targeting the right customers and getting qualified traffic to your website.  Are the keywords you use in your site content relevant to your audience?  Are the people you are targeting just looking for information or ready to buy?  We determine the best keywords to use in on-site content and advertising to get the most return on your marketing investment.

     
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    INTERNAL LINKING

    Internal Links point at pages on your own domain to allow customers to navigate your store.  They also allow search engines to more easily read and rank all pages on your site.  It’s important that search engines are able to access all your content so that your pages rank as they should

     
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    ANALYTICS SETUP

    Google Analytics is a world-class website analytics tool that’s both powerful and free to install.  We make certain that it’s installed the right way on all your pages (including checkout) so that you can get a good sense of where traffic is coming from and what shoppers are doing.  This way, you can make informed decisions about your store.

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    DUPLICATE CONTENT REVIEW

    If you have more than one page on your site with the same content, search engines may not know how to rank those pages, and may rank both of them poorly.  We review your site for any duplicate content issues and take measures to eliminate them.

     
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    URL STRUCTURE OPTIMIZATION

    The actual URL of your page is a known factor in search engine ranking.  Well-made URLs make it easy for customers and search engines to understand your page. Some e-commerce platforms create hard to understand URLs for new products by default, so we work to fix and optimize those URLs.

     
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    CONTENT OPTIMIZATION

    The quality of your on-site text content is crucial to search engine ranking.  Search engines desire natural, human-readable content that’s both relevant and authoritative to the subject at hand, and keyworded properly.  We can take existing content and optimize it for search visiblity, or create new content based on your chosen keywords.