Do you own a small business? Does your small business have a website?
If you don't, you are among the 46 to 50% of small business owners that do not have a website, according to several studies and surveys conducted on the matter over the last couple years, including this one conducted by Redshift Research.
When surveyed, respondents were asked for the reasons why they didn't have a website for their small business. Here are the top responses as to why these business owners did not have a website:
You may think that half of your peers also not having a website is a good justification to keep on the same course, but that kind of thinking can get your business into serious trouble. After all the average business goes out of business within 4 years. So clearly, you do not want your business to be just average, do you? It is after all the top 10% of businesses in an industry that typically get 90% of the business. Plus, other studies focused on the consumer views of businesses that have no website or poorly executed web presences, such as the one for the graph below, show the importance of having a professional website for your business.